Vision
Nolboo’s vision is as follows.
Asia best restaurant franchise company
We aim to inherit Korean Food(hansik) and unlock its hidden values. We aim to grow as Asia’s No.1 restaurant franchise business based on our unique food taste, along with healthy ingredients of traditional Korean food.
We have adopted the following motto: Deliver value to customers, provide satisfaction to Store owners, and give a sense of pride to employees. We strive to be a restaurant franchising business that others wish to learn from. We will have our name known throughout Asia and ensure that our food is embraced by all Asians.
Asia best restaurant franchise company
Value to customer! Happiness to store owner! Pride to staff!

- Delivering true customer value
- Community service and ethical management
- Human resource development in the food service industry
- Customer-centered management & trust-based management
- Thorough on-site management
- An organization determined to achieve its goals
- A franchise that operates under a unified system
- An organization bursting of energy
- Corporate culture that embraces employees as those being bound by a shared destiny
- A brand that brings happiness to affiliated store owners